“significantly increase a company’s online results.”

Social Media Marketing (SoMed) and Search Engine Optimization (SEO) are two current online businesses that, according to recent news, compete for the same budget, which most likely, has similar market services. Defining both industries by Wikipedia, Social Media Marketing is a term that describes the use of social networks,

online communities, blogs, or any other online collaborative media for marketing, sales, public relations and customer service. Enclosed in SoMed are tools that we are using now namely Facebook, Twitter, LinkedIn, YouTube, and many more. Search Engine Optimization is the process of improving the volume or quality of traffic to a web site or a web page from search engines like Google and Yahoo. With both industries autonomously competing, an independent study unveils the legitimacy of both SoMed and SEO combined can “significantly increase a company’s online results.” Is this possible?

This recent study observed the comparison of companies who depended on one strategy and companies who incorporated both. They have found out that the SoMed’s strategies and SEO techniques both applied to a certain company has great visible results. The premeditated company benefited from “greater Internet exposure, website traffic and were less affected by market fluctuations.”

Scott Moir, founder of Irbtrax SEO Social Media Internet marketing observed the unique combination of “the science of SEO and the art of Social Media. As a result, aggressive companies are integrating these two practices in order to maximize their online results and return on investment.” Irbtrax comprehends that SoMed and SEO, though different in methods and platforms being used, have a lot in common. These differences cover the following method:

Mediums for Traffic Increase

SEO increases traffic by improving the company’s Page Rankings or enhancing Search Engine Results Pages (SERP’s) for a particular keyword phrase, while SoMed uses a third party platforms like Facebook and Twitter.

Specific Work Details

SoMed focuses on the quality of outbound content while SEO emphasizes quality inbound links.

Methods to Attract Visitors

SEO strives to optimize a website for search engines while enhancing visitor experience resulting in higher conversions. SoMed seeks to increase the sharing of content while improving visitor interactivity to generate business.

Companies who would apply this principle will surely gain maximum return of investments. With the internet’s power and “ability”, SEO’s and SoMeds will rapidly bring the company’s product on top.

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