Tom Foremski in his blog said gone are the days, when traditional press releases gets published, after editing and revision by mainstream media editors.

The so-called traditional PR is a statement boasting the services or products of certain companies for their openings, mergers, financial status, product promos and many more announcements.

Foremski said traditional PRs are now nearly useless as they contain meaningless quotes usually made by company executives. In other words, these so-called “Praise Release,” according to Foremski should now be changed to a most meaningful and presentable format.

Praise releases are submitted free by company executives at the expense of PRnewswire, Businesswire and other information outlets. Foremski proposes that this system has to end and a new system has to come out. Here’s how he wants it done:

He said deconstruction of press releases should be made and special sections be created to give a new life for the publishers to pre-assemble the story. The companies, he said, should only provide a brief description of what the announcement would like to emphasize and leave the spin to the media editors. In this way, the time of preparing the Praise Release would be lessened, as well as it would also help the media editors easily edit the article according to their taste.

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