…and that is according to a study conducted by Nielsen. Social Networking and blogging overtake email activity in the internet by 2% with 67% and 65 % respectively. The news has created a wildfire effect both on media and internet users especially the marketers and advertisers.

And with these reports and findings a couple of concerns have evolve. The sudden shift of paradigm has a profound effect on advertisers and marketers; and the challenge is how to engage these social network users in a social environment. Reaching consumers in emails has been the trend in selling an idea or products. With the sudden swing of internet activity choice means a more challenging job for advertisers and marketers.

Facebook, the top and most popular social network snatches 3 out of 10 internet users according to Nielsen. And that is two thirds of the internet users. Thus is the major participant in this global phase. Facebook’s design made it a popular choice among its users; it has few advertiser clatters and a clean look.

The top 5 sectors being compared in the Nielsen report are the Search, General Interest Portals & Communities, Software Manufacturers, Member Communities and Email. Notice that Member Communities or Social Network is on the top 4 and has a growth rate twice compared to other sectors. And this sector grows the strongest in the country of Germany with almost 12 % increase in online participation from 39% to 51%.

And to my surprise, social networking is not the niche of the younger generation anymore. The greatest participation came from the age group 35-49 and the statistics is growing. Blogging on the other hand became the niche of 59+ audiences and participants, which practically I could deduce that since people in this age are already retired and visiting other places and thus blog about it.

I found a full copy of the Nielsen Report embedded in this blog.

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