SOCIAL media is slowly gaining trend in the Philippines. In fact, it is being used as a marketing tool. The biggest industry which now uses the web as a marketing tool in the country is the real estate industry. Slowly, the biggest real estate companies in the country – from Ayala Land to Crown Communities and even A Brown – are now using the world wide web to their advantage. They are marketing subdivisions and villages here in Cagayan de Oro City to potential buyers abroad which are foreign retirees from such countries as the United States, Canada and all nations across Western Europe such as Spain , Portugal and Switzerland .

Foreigners would love to stay here in the Philippines because of the tropical climate here. And the world wide web is such an easy tool to use to market upland subdivisions here in Cagayan de Oro such as Teakwood, Alegria and Gran Europa because it is just a click away in your computer. All a potential buyer (i.e. a foreign retiree) would do is type in the keywords Philippines and real estate and voila! – there will literally be hundreds of websites advertising various real estate offerings here in the Philippines .

If you are a real estate firm located here in the country, how do you ensure that your firm’s website is maintained at the top rank of Google search. This is where social media comes in.

The most essential content in an optimized site are the keywords. If you are advertising a subdivision that is located in Cagayan de Oro for instance, make sure your site always has the words Cagayan de Oro and Mindanao . Don’t be too redundant in the keywords though, this is tantamount to spamming.

Next, avoid too much text. Optimize your site through videos and pictures and make sure that your website is updated almost everyday. Websites that are not updated are automatically deleted from the Google list. To do that, you must have a separate blog which complements your main site. Be sure that your blog is linked to your main site. Don’t forget to include testimonials too.

Google Earth - a desktop application for Mac, PC, or Linux computers that authorizes one to navigate Earth from manifold views. It combines satellite pictures and maps with a search engine to let you search and discover directions and definite general locations and services. Nowadays Google Earth has proven to be an influential and functional instrument for combing the Earth. The virtual application has already helped to solve an aircraft collide mystery. (Google Earth at all times also permits users to travel around places that can be very functional when you’re searching for anything. This is precisely true when it helped a grieving family discover an airplane that crashed and been missing for over two years.) Second, this was used for a marijuana bust, (Google Earth, at present is used to fight the scourge of marijuana just like the law enforcement in Switzerland they use map software to assist in finding some 1.2 tons value of the substance.) The third one, it allows us to travel around Disneyland Paris which is built in 1992.

Currently, Google Earth is adding something more impressive and realistic. The new applications allow us to see businesses and allied information on both desktops and iPhones.

Through this “Businesses” layer in Google Earth, everyone will be able to see businesses by default upon starting the application. Google Earth will catalog businesses like eating places or restaurants, bars, banks, gas stations and grocery stores. When one zooms in more to the map, you’ll notice or see more businesses. Upon clicking the icons, more information like address, telephone number, reviews, and hours will pop up base on Leena Rao article.