“significantly increase a company’s online results.”

Social Media Marketing (SoMed) and Search Engine Optimization (SEO) are two current online businesses that, according to recent news, compete for the same budget, which most likely, has similar market services. Defining both industries by Wikipedia, Social Media Marketing is a term that describes the use of social networks,

online communities, blogs, or any other online collaborative media for marketing, sales, public relations and customer service. Enclosed in SoMed are tools that we are using now namely Facebook, Twitter, LinkedIn, YouTube, and many more. Search Engine Optimization is the process of improving the volume or quality of traffic to a web site or a web page from search engines like Google and Yahoo. With both industries autonomously competing, an independent study unveils the legitimacy of both SoMed and SEO combined can “significantly increase a company’s online results.” Is this possible?

This recent study observed the comparison of companies who depended on one strategy and companies who incorporated both. They have found out that the SoMed’s strategies and SEO techniques both applied to a certain company has great visible results. The premeditated company benefited from “greater Internet exposure, website traffic and were less affected by market fluctuations.”

Scott Moir, founder of Irbtrax SEO Social Media Internet marketing observed the unique combination of “the science of SEO and the art of Social Media. As a result, aggressive companies are integrating these two practices in order to maximize their online results and return on investment.” Irbtrax comprehends that SoMed and SEO, though different in methods and platforms being used, have a lot in common. These differences cover the following method:

Mediums for Traffic Increase

SEO increases traffic by improving the company’s Page Rankings or enhancing Search Engine Results Pages (SERP’s) for a particular keyword phrase, while SoMed uses a third party platforms like Facebook and Twitter.

Specific Work Details

SoMed focuses on the quality of outbound content while SEO emphasizes quality inbound links.

Methods to Attract Visitors

SEO strives to optimize a website for search engines while enhancing visitor experience resulting in higher conversions. SoMed seeks to increase the sharing of content while improving visitor interactivity to generate business.

Companies who would apply this principle will surely gain maximum return of investments. With the internet’s power and “ability”, SEO’s and SoMeds will rapidly bring the company’s product on top.

SEOs have long been in the business for more than five years already. Right now, it’s not just websites which are the medium for online social media marketing. Videos can be an effective tool too especially those which are uploaded via YouTube. Remember that there are approximately 8 billion videos – not hits but individual videos – viewed online in a month over YouTube. The following are some of the tips in successful video optimization.

1. Title – Just like a typical website SEO, video titles posted online must have the relevant keywords if you are expecting them to optimize.

2. Filenames – Never undermine filenames. Typical Internet users who merely scour the web usually ignore filenames but potential customers of your product/service or potential readers of your site may customize their viewership to include filenames of the videos they uploaded. They are the meticulous kinds of persons and they deserve your attention if you want your overall product or service to be optimized. Just like the video titles, it is highly recommended that video filenames must also be relevant.

3. Tags – Because YouTube is a searchable website, it is also important to tag your uploaded video. Again, tags must be keywords relevant to the video you’ve uploaded.

4. Transcripts – Videos themselves can already capture your website’s intended viewers but placing a descriptive text at the bottom of the video can definitely help. There are a few meticulous persons out there and even those who are intensely curious about the product or service you’re offering that videos – even those with narrations – hardly help if you don’t accompany them with text.

5. Linking – YouTube has a feature which allows you to embed videos or to provide links of your videos to other websites. Maximize this well. YouTube is user-friendly and you can always link your videos to even your personal sites such as Twitter and Facebook.

Did you ever think of why SEO optimization is important? Below are some of the reasons why.

• It is important because it gives the ability to constrain high quality and credible customers.
• It would make your product’s brand online through communicating using the marketing messages strategies to your target audience.
• If your website is well optimized you will have a high quality against your competitors.
• The well optimized website will have the chance to receive of over 90% of search engines traffic.
• Your site would expect to have a higher return on the website savings.
• The more visitors will go to visit your site if it is well optimized, that would lead to your increase of sales.
• The well optimized websites could easily help those users what they are looking.

These are just some of the reasons why SEO optimization is important. If you want that your website will be organized to your target audience you should have optimize your site not later or tomorrow but today.

Search Engine Optimization is crucial to the success of your online business. Without using this tool you simply do not stand a chance of being noticed. Keywords will make the search engine crawlers and spiders notice you. It makes them show interest and you need the right keywords to be effective.

Keywords are the point around which your entire SEO campaign revolves. The keywords you choose are the search terms that internet users will type into their search engine to find what you are offering – and so you need to get the keyword choice right in order to have the best chance of success. Choosing keywords that are very industry generic will mean that every other website offering similar products or services to you will probably be ahead of you in the results list because they have domain age and search engine authority on their side. Good SEO can of course help to change this over a long period of time, but the best way to ensure more success in the shorter term (under 12 months) is to do proper research into the best keywords possible for your website to target.

Keywords can be classified into three categories:
1. Single word keyword
2. Multiple word keyword
3. Keyword based on Theme

Single word keyword – are known as Generic Keyword where it targets general audience. It is used to target a large traffic but leads to high competition category of sites. These days, searchers mostly use two or three to find out their required information although, single word keywords are good theme keywords.

Multiple word keyword – are known as Specific Keyword where it targets specific audience and not general searcher. Multiple word keyword helps to target specific page for a specific audience and used to target specific traffic, which leads to high sale, top position in search result listing as well as improves page rank competition. It is more often than not more of a location specific and related to geographic area of your intended services or product.

Keyword based on Theme – are known as Conceptual Keyword. These are used in each page of website to focus on a specific topic correlated to a targeted topic or idea (theme).
Keywords based on Theme effectively contribute in growth of informative pages for its site focusing on different related topics. Keywords based on Theme add quality by providing Keyword Rich Text to search engines, which improve results and provide targeted search result listings.

So, how do we start using Keyword(s)? Well, we start with the basics. What services or products do you provide? What are the likely search terms someone might use for finding that service or product? What would you type into a search engine if you wanted to find your kind of website? You can use a keyword suggestion tool for some useful clues if you are stuck with ideas about search terms for your products or services. Then you can check how potential your keywords are by using a Google Adwords Tool. This will tell you how many people type those keywords into their search engine so you can see how competitive those search terms are. By choosing keywords which are not competitive at all means that hardly anyone types those keywords into search engines so you run the risk of not attracting enough traffic to your website to make your SEO campaign worthwhile and give you a return on your investment. Finding out also what search terms your main competitors are targeting can help you choose keywords which will help you to stand out from the crowd. And since keywords play a crucial role in search rankings, you have to be very careful and select appropriate keywords that matched to your content so then your site will become a winner in all search engines.

I’ve read some informative articles about SEO and Social Media. Do you have any idea on the advantages of social media when it comes to SEO? Below are some points that will explain the application of social media sites and its uses and how it can be used for SEO or Search Engine Optimization.

Twitter
Page Rank: 8
No Follow: Yes

Uses: This social media site shares the media and connects to bloggers worldwide. There are no follow links, which is very few when it comes to SEO. However, you will enjoy an experience of how this kind of community works and share it with your circle of friends.

Friendfeed
Page Rank: 7
No Follow: No

It is one of the popular social media sites. It allows for social bookmarking, micro-blogging and blog entries, and also enables you to share with friends. It is a very useful site because there are no follow links that exist. SEO therefore will have a better chance to share their informative links without any uncertainty.

Plurk
Page Rank: 7
No Follow: No

It is a micro-blogging and free social networking site where you can have your own pages and very useful for SEO because no follow does not exist here. Plurk is one of the best ways to share your favorite links, articles or even your favorite stuffs. This kind of social media site occupies a big part for SEO.

Digg
Page Rank: 8
No Follow: No

If you want to share your content and discover some informative articles, Digg is the right place for you. Its services are widely held for commenting, voting and submitting sites. One good thing about digg is that, new sites that get to be submitted will have quicker chances to be indexed.

We all know that social media is one of the many ways to promote your site. Through blogging, bookmarking, voting, commenting and even with online communities. Even though it takes a lot of time to establish a relationship with your target audience, which is the best way to get traffic if you are able to target audience to your site.

In other words, social media helps you achieve results indirectly by providing links which are captured by search engines, or directly by delivering information that will leads visitors on your site.

There are numerous social media sites online and some people tend to abuse it since it’s easy to put up links for commercial purposes. Because of this, social media sites are now using Nofollow link in order to reduce or avoid spamming. Somehow, it was generated to prevent search engines from following links. Through this action some tend to question the advantage of social media in online businesses because they are afraid that it might affect the SEO. Well, they should not worry at all! The use of Nofollow link does not affect the results in search engine position/ranking.

For a brief explanation: “nofollow” is an HTML ( <a href=”url” rel=”nofollow”> ) attribute value used to instruct some search engines that a hyperlink should not influence the link target’s ranking in the search engine’s index. It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring in the first place.”

To gain valuable links to your site through social media, here are some ways that may help:

• the use of link baiting tool is ideal for social media
• if you have build a large network of friends, approach them to build links to your site
• create a blog posts about your site which can grab attention to the readers

Below are some of those social media sites which permit Dofollow links:

Digg | Propeller | Flickr | Kirtsy | LinkedIn | Current | PostonFire | BloggingZoom | CoRank | Technorati | MyBlogLog | Bumpzee | LinkaGoGo | Bibsonomy | Mister-Wong | MyLinkVault | ClipClip | 9Rules | AssociatedContent | Blogoria | NowPublic | MemeStreams | Blinklist.com | Furl | Mister-wong | Backflip | Spurl | Diigo | Bibsonomy | Rawsugar | Linkagogo | Myjeeves.ask.com | Buddy Marks | Connectedy | Jumptags | OYAX | A1 Webmarks | Bookmark Tracker | myVmarks | Health Ranker | Yattle

The advantage of these social media sites is that we are given an opportunity to construct our own network, start making content and share it to the community. In this way, it will make our site become easily visible in the search engines. Thus, we need to bear in mind that Social Media and SEO are two important means of staying competitive in the world of online business.