The key to realizing the linking benefit from creating useful, engaging and unique content is to create channels of distribution. As the network of people paying attention to your web site or blog grows, the greater the number of links will occur. The more links, the more traffic and link popularity for rankings on search engines.

So if you have a great distribution network, producing new and useful content will attract a substantial number of links on it’s own.

So, how can you build your network of distribution? Here are Five Tips for you:

• Blogging – Serves as an excellent platform for distributing content because of RSS and the tendency blogs have to freely link to each other.

• Media Relations – News organizations, mainstream or blog networks, are always looking for good content and story ideas.

• Email – Email newsletters offer an excellent channel of distribution in an advertising capacity.

• Social Networking/Media - In many cases, networking and word of mouth is still the most effective and the oldest kind of marketing there is. Online tools for networking and sharing of information can be leveraged in concert with real-world networking to build an impressive level of connections.

• Forums & Discussion Threads – When you start a forum yourself, moderate, advertise or simply participate, the exchanges that occur within forums and discussion threads can help build credibility and can be leverage into building blog and newletter subscribers.