has now the most traffic in the World Wide Web today and making it on top according to Alexa traffic meter. Next is Yahoo! which ranks number 1 last year, Youtube.com remain rank number 3, rank number 4 is Facebook, Rank number 5 Window Live, Rank 6 Microsoft Network (MSN), Rank 7 Wikipedia, Rank 8 Blogger.com, Rank 9 Baidu.com and Myspace.com on top number 10.

Google is a web browser that enables users to search the Web, Usenet, and images and has a features Page Rank, caching and translation of results, and an option to find similar pages. The company focuses in developing the search engine technology.

Yahoo! is a web portal, search engine, Yahoo! Directory, Yahoo! Mail, news, and social media websites and services.

YouTube is a video sharing networking site.

Facebook is a social media site that connects people uploading photos, share links and videos.

Windows Live Search engine from Microsoft.

Microsoft Network (MSN) is a collection of Internet services provided by Microsoft like dialup access and content provider.

Wikipedia a free online multilingual supported by the non-profit Wikimedia Foundation.

Blogger.com is a free, automated weblog publishing service tools that sends updates to a site via FTP.

Baidu.com is a leading Chinese language search engine in Chinese language and multi-media content including MP3 music and movies, the first to offer WAP and PDA-based mobile search in China.

Myspace is a Social Networking Site.

Social media… social media… social media… It seems like we hear and read a lot about social media almost everywhere on the internet and in various other places yet some of us are not totally aware of what social media really is. What is social media? What are its advantages and disadvantages? Will we be able to cope up with it?

For people who are not yet fully aware about social media, social media are internet-based tools which are used for sharing and discussing information among humans. Social media usually refers to activities which combine social interaction, technology, and the creation of words, pictures, audio, and videos. The manner of how and in which information is presented, and the interaction involved depends on the various outlooks and the creation of shared meaning among communities where people share things about their lives and experiences. Social media tools create a lot of opportunities for its users. Almost all kind of information can be shared quickly and can be viewed by almost anybody who avails of such tools.

Social media is boundless in the sense that it is not restricted to only a few people and to limited activities. It has various forms and they include weblogs, internet forums, podcasts, wikis, videos, and photographs; and technologies which include instant messaging, email, picture-sharing, music-sharing, blogs, vlogs, wall posting, and a whole lot more. They are available though feeds and subscriptions which allow networks and followers to be updated with what is new. So, social media basically depends on the interactions between people with the use of technology and words or pictures or other forms of media.

Social media has advantages and disadvantages yet they vary depending on a person’s perspective. The basic advantages of social media include the democratization of media; the increase of transparency in organizations and governments. It also allows the development of conversations and relationships; blossoming of creativity and remix culture; and allowing people to create communities and do some connecting and sharing of information. The disadvantages of social media however include the fact that a lot of great content gets overlooked since lack of filters can create problems in finding the best content on the web; writers can have problems delivering their content to the public; information can be abused and misused; and sometimes the anonymity of a user can cause hate and division among communities and other users. Other disadvantages of social media are information overload and social networking overload which may cause various problems not only on the web but also in other situations; and social media can also make work and life balance difficult to achieve in the sense that people may not be able to create harmony in their personal lives and their social media activities.

Given the advantages and disadvantages of social media, will we be able to handle its rush into our lives? Yes. How are we going to do that? Set limitations. As stated above, social media is boundless, but if you don’t want to jeopardize certain things in your personal life, you should create your own limitations. Never post personal information which you do not want other people to see or know about. Even though the aim of social media is to spark interaction among people and bridge gaps, it is still important to take care of your own personal security. Social media should be used to make people’s lives better, not to make them worse.

Now that you are aware of what social media is and what changes it could bring do to your life, are you ready to socialize?

Ø Profile – The profile you are publicizing in your social media is considered your sales brand. Note that this is the fundamental area that attracts people. It is considered your crucial identity, or the brand that will either attract or ward off people to your products and services.

Ø Audience – You have to understand the types of people that will have direct influence on your social media e.g., young adults, adults, businessmen, large corporations, company owners, potential clients and customers, and the like.

Ø Understanding Applications Used – Know particular applications commonly used by social media users; identity and factic. By Identity is self-explanatory. If you are fumbling yourself with social media you basically begin with introducing yourself and representing your product or service/s. People who join social media sites are interested in declaring their identities, whether individually or as a company. On the other hand, Factic simply means being pleasant, polite and sociable in your network.

If you’ve got a comely profile, it will greatly help you generate prospective clients, customers, and who knows maybe good friends before you know it. If you are able to build a good profile and identify yourself, and have managed the applications used to promote your potential asset/s, then you are just in the right place to communicate your identity to more than a million people and market your business. These are only very simple factors and everybody knows about, but you need to take them seriously. Because if your identity appeals to people, so does your brand and vice versa. Fundamentals are the building blocks of life.