Social Media as a Marketing Tool

By Agnes • October 1, 2009

SOCIAL media is slowly gaining trend in the Philippines. In fact, it is being used as a marketing tool. The biggest industry which now uses the web as a marketing tool in the country is the real estate industry. Slowly, the biggest real estate companies in the country – from Ayala Land to Crown Communities and even A Brown – are now using the world wide web to their advantage. They are marketing subdivisions and villages here in Cagayan de Oro City to potential buyers abroad which are foreign retirees from such countries as the United States, Canada and all nations across Western Europe such as Spain , Portugal and Switzerland .

Foreigners would love to stay here in the Philippines because of the tropical climate here. And the world wide web is such an easy tool to use to market upland subdivisions here in Cagayan de Oro such as Teakwood, Alegria and Gran Europa because it is just a click away in your computer. All a potential buyer (i.e. a foreign retiree) would do is type in the keywords Philippines and real estate and voila! – there will literally be hundreds of websites advertising various real estate offerings here in the Philippines .

If you are a real estate firm located here in the country, how do you ensure that your firm’s website is maintained at the top rank of Google search. This is where social media comes in.

The most essential content in an optimized site are the keywords. If you are advertising a subdivision that is located in Cagayan de Oro for instance, make sure your site always has the words Cagayan de Oro and Mindanao . Don’t be too redundant in the keywords though, this is tantamount to spamming.

Next, avoid too much text. Optimize your site through videos and pictures and make sure that your website is updated almost everyday. Websites that are not updated are automatically deleted from the Google list. To do that, you must have a separate blog which complements your main site. Be sure that your blog is linked to your main site. Don’t forget to include testimonials too.

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Categories: Social Media, Social Media Tool
Tags: A Brown, Alegria, Ayala Land, Canada, Crown Communities, Google search, Gran Europa, marketing tool, Philippines, Portugal, real estate, Social Media, Spain, Switzerland, Teakwood, United States, western Europe

About the Author

Agnes

Well about myself, I’m person bounded with humanity, strengthen with integrity, i spend my time most working in the cafe, I am easy going easily, flexible. I’m always eager to learn something new and pass on what I've learned in the past to the people in my future. On the other hand I have a great sense of humor. Love to have a laugh and enjoy myself. Some individual who don't even have an idea who really I am within... I am contented with what I have but wanting for more. The person that i can lean on are, my family, and a couple of other people who really know who and what I am... yet they accepted and loved me with no conditions... without even a thought of condemning me. I LOOOOVE FILIPINO DELICACIES ;) I INDULGE, APPRECIATE, AND FIND HAPPINESS IN SIMPLE THINGS. I EMBRACED PROBLEMS and find solutions on it. I DON'T HAVE THE BEAUTY OF A GODDESS AND A CHARACTER OF A SAINT BUT I SO LOVE THE WHOLE OF ME. I LOVE EVERY SINGLE INCH OF MY BEING. I believe in LOVE MOVE MOUNTAINS. I believe in CARMA. I believe in LUCK. I believe in FATE & DESTINY. But I believe in GOD-SUPREME-POWER more than anything else. I LISTEN TWICE as much as I TALK. I LOOK, OBSERVE and ALWAYS PROCEED WITH CAUTIONS. I SOMETIMES TEND TO BE MORE REALISTIC THAN PRACTICAL'',) I enjoy life and always find the positive in every situation .