Google Wave is a platform of communication and collaboration that combines the elements of social networking, email, chat, and wiki. A few users of Google Application, especially those in the business cluster, and developers will likely be the receivers for invitations. Google Wave attempts to re-engineer the Internet communication. Presently, Google has received more than 1 millions requests from people eager to beta-test it.

To make online communication more efficient, collaborative, instantaneous and multidimensional is the aim of the Wave experience. Users of Wave will share an online desktop where they can interrelate with each other; exchange messages, share documents, drop widgets and even play games. It is generally a platform that allows developers, being its collaborative aspect, embed waves in other services in the web and build extensions that work inside. The impact of Google Wave for online marketers could make substantial changes on the online marketing landscape. To demonstrate:

If a marketer want to solicit generated content from user (active product photos/videos, ratings, testimonials, etc.) by creating a Wave, the Wave architecture makes it easier for the user to drag and drop media and communicate it in the Wave. It will be easier for the brand to modify the content in real time via destination websites; blogs, mobile based applications, etc. Moreover, the Wave’s history is always available so the user can easily go back and see how conversations and content develop. A real time application held on a central server will give companies a chance to effectively monitor search trends. This live correspondence will aid companies target potential clients.

Rate this post:

(No Ratings Yet)

 Loading ...