SEOs have long been in the business for more than five years already. Right now, it’s not just websites which are the medium for online social media marketing. Videos can be an effective tool too especially those which are uploaded via YouTube. Remember that there are approximately 8 billion videos – not hits but individual videos – viewed online in a month over YouTube. The following are some of the tips in successful video optimization.

1. Title – Just like a typical website SEO, video titles posted online must have the relevant keywords if you are expecting them to optimize.

2. Filenames – Never undermine filenames. Typical Internet users who merely scour the web usually ignore filenames but potential customers of your product/service or potential readers of your site may customize their viewership to include filenames of the videos they uploaded. They are the meticulous kinds of persons and they deserve your attention if you want your overall product or service to be optimized. Just like the video titles, it is highly recommended that video filenames must also be relevant.

3. Tags – Because YouTube is a searchable website, it is also important to tag your uploaded video. Again, tags must be keywords relevant to the video you’ve uploaded.

4. Transcripts – Videos themselves can already capture your website’s intended viewers but placing a descriptive text at the bottom of the video can definitely help. There are a few meticulous persons out there and even those who are intensely curious about the product or service you’re offering that videos – even those with narrations – hardly help if you don’t accompany them with text.

5. Linking – YouTube has a feature which allows you to embed videos or to provide links of your videos to other websites. Maximize this well. YouTube is user-friendly and you can always link your videos to even your personal sites such as Twitter and Facebook.

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