If you’re a big fan of the social media as a marketer that you got it all down from Facebook to Twitter, still the “listening” part remains a matter. You will never know whether your customers are talking about your product to their friends or acquaintances. So in order to follow, below are some of the best tools for monitoring and listening to people online with regards to your brand.

1. Tweetburner. In Twitter, you will be able to shorten your URL to connect with the public effectively. With Tweetburner, you will also be able to trace the clicks for the shortened links.

2. Twendz. It’s the most recent Twitter-monitoring tool/Twendz. It monitors and provides user’s responses in the Twitter stream; giving off 70 tweets each time.

3. Google Alerts. Here you can target important keywords and linking your brand more easily. In return you will receive a stream of group reports where you will be able to select the relevant data.

4. Technorati. This search engine has been helping bloggers stay up to date with the blog flow.

5. Trendr. This tool helps you know how your product measure up with others. It makes use of graphs to compare, discover, and show relationship trends concurrently. You can register for the free account or upgrade to an Enterprise level for more variations.

6. Monitter. It simply provides synchronized monitoring of what’s happening in the Twittersphere.

7. Lexicon. If Monitter will find out what are people talking about in Twitter, this Lexicon will rummage through Facebook walls hunting for keywords and provides a snap of the volume of chatters around it.

8. Jodange. Getting consumer feedbacks about your brand is completely different from merely tracking it. This is the Jodange job that tracks and traces your brand/product all over the Web.

9. TruCast. It provides a comprehensive keyword monitoring of the social web. It emphasizes on forums and blogs. The dashboard applications provide visual illustrations of the trends and feedback for your online brands.

10. Techrigy. The analysis and monitoring solution for a social media’s PR and marketing. Techrigy SM2 extracts information from all major channels of the social media.

11. Radian6 and Cision. The first one draws information from the social web and provides consumer feedback ratings for the brand. Accompanied with the latter, it gives a large quantity of information.

12. Collective Intellect. An intelligence platform. It provides solution for categorizing/grouping conversation information that is automatic and based on CI’s credible filtering technology.

Most of these applications are free but some are paid. Ultimately, listening to how your brand subsists on the Web is crucial. And using the information to interact with your customers, consumers and the whole public is by and large how marketing strategies work well. 

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