An online reputation has to do with keeping an eye on your product, brand or services and retort when something doesn’t seem right. It does not only protect you, it can also aid you proliferate your concern and spread it. Through the means of blog entries, articles, social media profiles, videos, photos and other means to participate, you are furnishing yourself valuable opportunities. For all you know your name is extended through various channels by most people you don’t even know. Your brand name is taken care of by others, so monitoring is crucial to managing your online reputation. Some of the top tools that help you on track are the following:

• Google Alerts – they are updates of the latest Google results according to your query. You can avail of this through email or RSS.
• Backtype – is vital to blog comments. This service came out only recently, and it helps keep track of comments made to you on a series of blogs. It lets you find comments and follow or share them, so that whenever you write any comment linking your website, BackType ascribes it to you.
• Technorati – is crucial to blog posts. It is the largest blog search engine worldwide. As soon as you register it tracks the significant blog reactions and links connected to yours.
• Twitter – a microblogging service that hosts to over 3 million people worldwide. Tweets or Twitter messages travel at light speed. You have to track them and catch them before they spread like virus.
• Boardtracker – is utilized in discussion boards. Discussion boards are another outlet for people to gather as a community and focus the talk on you. The relevance of discussion boards are seen when other sites start noticing what you have got to share.
• Friendfeed – is a collective social keeper. It lets you take all your social accounts into a single feed, which is friendfeed.

These tools can be used for both corporate or product brands in addition to your individual brand. You can use each of them for searching, locating and responding when necessary. You can utilize them in line with your marketing strategy to ascertain your audience and market them directly. Make the first initiative to do something about what people are saying about you. Marketing your audience using these tools makes all the pending work easy to manage.

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