The world today practice the modern technology and sophisticated equipment in terms of communication to reach the world. Internet or World Wide Web is now the most popular communicating technology used in business today. Internet marketing the general term in web that refers to internet advertising, online marketing , web marketing, online promotion and online selling. There is strategies in internet marketing used by costumers through Search Engine Marketing, Email Marketing, Search engine Optimization, and Web 2.0. World Wide Web refers in an art of human technology to express ourselves in fastest means, exchanging idea and information through email, social networking or social media.

A social media optimization (SMO) is closely related with search engine marketing that the primary target is the traffic and search engine ranking. SMO is way of advertising and publicity through social media such as social bookmarking , RSS feeds and blogging, and this is also referring to social media marketing. Social media optimization is also varies the requirement of the search engine like caching and indexing pages, page ranking in google, and traffic ranking in alexa..

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