A recent research released by comScore reports that Canada ranks as the global leader in online video viewing. The February 2009 comScore Video Metrix data showed that 21 million Canadians have viewed more than 3.1 billion videos online during the said month. The results show that the average Candian online video viewer spent 10 hours viewing videos in February which is 53 percent higher than their average viewing time last year.

Popular Video Sites

Google Sites led as the most popular video destination in February for Canadians with more than 1.6 billion videos viewed (52 percent share of all videos watched), and YouTube.com accounting for nearly 99 percent of videos viewed at the property. The second most popular video destination with 55.6 million videos viewed are Microsoft Sites (1.8 percent share), and then followed by the Yahoo! Sites with 45.7 million videos (1.5 percent share).

Each Canadian Viewer Watched Approximately 150 Videos in February

More than 21 million Canadian viewers or 88 percent of the total Canadian internet population have watched an average of 147 video per viewer in February. Google Sites attracted the most viewers with 18.2 million watching an average of 89 videos per viewer during the month. Miscrosoft Sites had 7.1 million viewers, while Facebook ranked third with 5.8 million viewers.

Other findings of the comScore research include the following:
• The average online video was 4.1 minutes in length, up nearly 25 percent from the previous year’s 3.3 minute average.
• More than 1.6 billion videos were viewed by 18 million viewers on YouTube.com in February, representing nearly 90 videos per viewer.
• Nearly 88 percent of the total Canadian Web population viewed online video in February, the highest penetration of the five countries currently reported by comScore Video Metrix (France 82 percent, Germany 82 percent, U.K. 81 percent, U.S. 76 percent).
• The average online video viewer in Canada watched 605 minutes of video in the month, the largest amount of time of the five countries reported by comScore Video Metrix (U.K. 540 minutes, Germany 466 minutes, France 390 minutes, U.S. 312 minutes).

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