When social media came into existence few years ago many people including businessmen found many ideas how they can connect to a lot of people who eventually become customers for businessmen. They call it social media because, whether we like it or not, it’s social and it’s also media. Defining it into its deeper meaning social media is simply social, because this develops into a new dimension how we use tools to reach out, communicate, interconnect, network, relate and compare.

It is also called media for the reason that like the traditional media such as newspapers, television and radio, social media is still able to convey news as well as establish opinion. But still people look upon social media as merely social networking involving wikis, podcasts, blogs, Second Life and others.

Observers of the social media also have this different definition of social media. They called it ”people that are connecting and talking to each other.” Although there are also different facets in social media and some are even overlapping each other. To make it even more interesting the said tools are separated into five areas.

1. Tools to create. This is simply podcasting, blogging and online video production. This is the most used strategies by many people now that are hooked into social media.

2. Tools to connect. If you want to connect and network with more people and professionals there are social networking sites like LinkedIn and Facebook. They are the most known and used websites.

3. Tools to share. The sharing activities of people are also enhanced when social media came into existence because people can easily use Flickr for photo sharing methods.

4. Tools to collaborate. The collaboration efforts to create a bulk of information on almost all topics in the internet are also expanded with people now using wikis.

In social media, it’s also called social because it always takes two people to connect, share ideas. Taking two to tango as the saying goes is the real essence of social media. You cannot enjoy if you are alone in this world of social media. It has always been two or more people enjoying the social media networking tools.

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