The company throws a global competition with support from big performers.

As Cinco Días assured yesterday, they are not only U2, Rolling Stones, Avril Lavigne or Britney Spears. Now Youtube believes that they can take advantage of classical music. A movement that with time could develop into Mozart, Beethoven or Bach at the first scene. The online video company from Google announced yesterday that a musical project on the internet has been put into motion that has been named the Symphonic Orchestra of Youtube.

In the movement, the company has found support from big musicians. So that there are figures such as Tan Dun, creator of the soundtrack for the film Tiger and Dragon or for the overture of the Olympic games in Beijing; the pianist Lang Lang, one of the most appeared musicians on the internet or Michael Tilson Thomas, developer of colourful music on the internet are on the stage. The project that has been launched in 14 languages is based on an open competition on the internet around the world, explained Laurence Fontinoy, director of marketing of Google in Spain. In the first stage, from yesterday until the 28th January, the participants will have to send their videos to Youtube. There will be two. In the first they will have to interpret a piece from Tan Dun (they can download this from the internet) whilst in the second they will do their own piece of classical music which they will have to choose from. The videos should last between 4 and 5 minutes and they will be assigned a category in terms of the instrument.

After this stage a panel of expert judges of the Symphonic Orchestra of London, The Philharmonic of Berlin, the symphony of San Francisco and the Symphonic orchestra of New York will choose the 200 semi finalists and their videos will be shown in an open canal of the company called Symphonic Orchestra of Youtube. After, between the 14 and 22nd of February, the community of users of Youtube will choose the finalists and their names will be published on the mentioned canal on 2nd of March. “They will be between 60 and 100″ said the executives of the company. The winners will go to New York to participate in a meeting of apprenticeship with Dun and Tilson Thomas and they will participate in a concert in Carnegie Hall in the city of skyscrapers. The rest of the selected videos will be shown on Youtube will be made into a compilation video of the best work.

It is certain that the Internet has managed to run the project. Enrique Rueda, of Real Conservatorio de Madrid said that the musicians should be familiar with the use of the internet whilst Ramón Puchades of the National Orchestra of Spain said that to be able to record the interpretation, they have the possibility of having arrangements if necessary. Puchades also said that he would be surprised “if there was no Spanish musician” given its quality. In this sense, since the company of Google indicated that only the user name will be published on Google, no one know who he is nor the place of residence.

Also, the weight of the network will have been noticed in relation of Dun with the finalists. The famous musician will provide some guides that they can rehearse with for the final concert in their own places of residence before they go to New York.

It is certain that is has been put into motion. Those responsible at Youtube have not dared to say if there will be a second edition. Perhaps it all depends on the impact and the participation. In the first attempt, they include the support of the members and the commercial brands.

Classical music, a new objective

Classical music is believed to be the new objective of Youtube, whose presence in the network is not in a minority. Clara Rivera responsible for product marketing at Google said that following the point of “Libro Blanco” of digital content, only 1% of the music on the internet is classical, “One of the objectives is to find talent” she indicated.

Youtube counts on the support, only in Spain of organizations such as “Real Conservatorio Superior” of music in Madrid, the orchestra and national choir of Spain, the symphonic orchestra of Galicia or the Big Liceu Theatre of Barcelona. Between these international organisations appears the symphonic orchestra of London, Carnegie Hall of New York, musical auditorium of San Petersburg, the symphonic orchestra of Sydney or the BBC amongst others.

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