Many people believe that President-elect Barack Obama’s conquest of the White House would be recorded in the history of US politics as the first election which politicians use social media. It was very successful campaign of the Obama political campaign team since he defeated the Clinton machine and also John McCain, which was a clear victory too for the social media. This is simply because the Obama team who managed his campaign has used the power of social media

Social networking sites like You Tube and Twitter played great rules because millions of people were members of these sites. The microblogging style of twitter was also very helpful because it was widely used in the social campaign of the Obama campaign machinery.

Through the presence of social media tools individual voters have many opportunities to access wide range of information about the candidates who participated in the electoral process. They can easily follow their favorite candidates and know their various platforms of government because of these tools such as blogs, social networks, sharing of photos and videos.

As far as the Obama campaign is concerned, they were able to put up a completely solid campaign and created an unforeseen force through the internet which made them able to raise more funds locally and internationally, and made their best smear campaigns which first topple down the deadly Clinton machine, the JohnMcCain clout as well as the Republicans.

The movement that they’ve created was extra-ordinary as through the power of social media they were able to convince even non-American people to support for the Obama presidency. It was an amazing support of the people of the world to stand by the side of the first black leader to govern America.

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